OUR OFFERINGS
Strategic Communications + PR
for Emerging Brands + Disruptors in the Hospitality Space
IGNITING INDUSTRY GROWTH // CREATING ICONIC BRANDS // SOLIDIFYING LEGACIES
With nearly 15 years of experience shaping leading brands in the hospitality industry, we know what it takes to successfully launch, grow, and scale your business—whether you're an emerging boutique hotel, an innovative restaurant concept, wellness startup, food and beverage entrepreneur, culinary trailblazer, or hospitality visionary.
Read on to see how we can fast-track your growth.
LET'S DIG IN, SHALL WE?
LET'S DIG IN, SHALL WE?
Today, brands need a comprehensive strategy to win. No more putting out a press release and waiting for bites, no more siloed campaigns with varied messaging. Your customers are building a relationship with you across all touch-points at all times—experiential, digital and social all working in tandem to inspire awareness and loyalty.
We’ve flipped the script on strategic communications and PR support—with on-demand, one-time consulting packages or longer-term holistic engagements. Sounds pretty great, right?
early-stage consulting
For early-stage businesses, getting noticed is one of the biggest challenges. Your concept is exciting, but without credibility, awareness and visibility even the best ideas will struggle to gain traction.
Our intensives are designed to help you gain traction fast.
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Storytelling + Narrative Workshop
Personal Branding Intensive for Founders
The Press-Ready Toolkit
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About 4 Weeks
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Investment Starts at $8,000+
Payment Plans Available
comprehensive consulting
01 THE LAUNCH PACKAGE
For new hospitality brands looking to make a strong first impression and maximize early success. This package ensures your brand is not just heard but remembered.
We start with Positioning to define where you stand in the market, followed by a Messaging Framework that captures your unique voice. Together, we’ll create a Go-to-Market Strategy and Launch Campaign that includes a roadmap for everything from promotion planning to launch day.
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Positioning
Messaging Framework
Press Kit Development
Go-to Market Strategy
Launch Campaign Plan (communication plan, press release strategy, launch timeline)
Launch Event/Programming Planning
Press Release/Pitching to Targeted Media List
Influencer Strategy
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About 3 Months
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Investment Starts at $20,000
Payment Plans Available
02 THE GROWTH PACKAGE
Perfect for growing brands that have a small presence but are ready to expand their reach in a BIG way.
We start with Repositioning your brand to meet new growth goals. We’ll develop a Personal Branding Strategy for the founder or executive team and create a story that your customers can’t stop talking about. We’ll elevate your Press Kit and prepare a Comprehensive Communications Strategy, complete with a six-month plan, campaign calendar and key metrics.
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Repositioning
Competitive Analysis
Narrative Development + Storytelling Framework
Press Kit Creation / Updates
Comprehensive Communications Strategy
Six-month plan, campaign calendar, key metrics and KPIs
Three to Five Highly Targeted, Strategic Pitches
Targeted Influencer Strategy
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About 6 Months
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Investment Starts at $35,000
Payment Plans Available
03 THE SCALING PACKAGE
For brands that are ready to dominate the market and solidify their position as industry leaders.
We’ll revisit and enhance your Repositioning and conduct a deep Competitive Analysis to keep you ahead of the curve. We’ll refine your Messaging Framework to ensure consistency and impact. Your Press Kit will be updated and optimized with new assets while we build out a Comprehensive Communications Strategy tailored for sustained growth.
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Repositioning
Competitive Analysis
Messaging Framework
Press Kit Creation / Updates
Comprehensive Communications Strategy
Quarterly + Annual Campaign Planning
Strategic Long Lead Pitching for National Placements
Ongoing Targeted, Strategic Pitches
Targeted Influencer Pitches + Relationship Development
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About 12 Months
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Investment Starts at $92,000
Payment Plans Available
continued partnership
MONTHLY RETAINERS
Long-term support designed for continued growth and momentum.
Our long-term retainer and consulting options are designed for clients who want to maintain and build on the momentum we've created together. With a strong foundation in place, we shift our focus to scaling your brand, refining your strategies and ensuring consistent, impactful communication.
Exclusively available to previous consulting clients
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Monthly retainers are individualized to each brand based on a comprehensive strategy. Inclusions vary.
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Ongoing
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Custom Quote Required
COME RUN WITH US ...
COME RUN WITH US ...
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WORKING WITH THEM HAS BEEN A DREAM FOR A BRAND LIKE US
The team is responsive to questions, open to our ambitious and crazy ideas, and do whatever it takes to help us get the job done. They were integral to our successful launch in Chicago; helping us navigate the media landscape and generate a ton of positive conversations about Imperfect right when we needed them most. They know the market well and navigate the ups and downs of publicity like true seasoned pros. I'd highly recommend working with them!
- Reilly B. | Imperfect Produce
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INSTRUMENTAL IN RAISING OUR HOTELS' VOICE + DRIVING ROI
Caren and the team have been great partners since 2015. Their creativity, actionable approach, organizational skills and both local AND national relationships have been instrumental in raising our properties' brand voice and driving ROI.
- Adam K. | VP of Sales, Marriott International
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WE CONTINUE TO GET THE EXPOSURE WE'VE BEEN NEEDING
Caren and her team have been excellent at helping us get our name out across the Chicagoland area. As a start-up, it has been critical for the business to gain media exposure and Midnight Run has been all over getting us into print and television. We continue to get the exposure we have been needing and those results translate to sales. Caren's team is lovely to work with and very responsive. Highly recommend!
- CD | Founder, Wild Thing Restaurant Group
