There’s a unique thrill in discovering the next new spot, the next big thing or a fresh idea—but there’s an even greater satisfaction in helping the world see it.

For nearly 15 years, that excitement has fueled my journey in the vibrant world of lifestyle and hospitality public relations. I’ve had the privilege of working alongside some of the most renowned people, brands and concepts in the industry. Through these experiences, I’ve gained a deep understanding of what truly drives growth—and what falls short.

From the beginning, I built my business on a simple yet powerful idea: PR needs to be reinvented.

Traditional methods that focus solely on pitches and placements don’t always lead to meaningful, sustainable growth. For a modern hospitality brand to thrive, it’s essential to create deep connections with your customers, your community and the culture around you. It’s about more than just building awareness—it’s about making an impact and earning genuine recognition. Not in the ‘scrolled by it in my feed way’ but in a ‘stopped and smiled’ kind of way.

This belief is what Midnight Run Consulting was founded on a decade ago, and it still drives us today. We’re ready to help the world see you.