CLIENT SPOTLIGHT
AVLI | GREEK HOSPITALITY
THE REQUEST
Avli, a rising star in the Chicago culinary scene, was on the verge of a significant expansion with the launch of three new locations. This ambitious move was set to firmly establish Avli as the premier destination for modern Greek cuisine in the city.
However, with this expansion came the challenge of creating a distinct identity for each new location, while ensuring that all locations maintained a cohesive brand image and consistent dining experience across the entire Avli family. The goal was to make each location stand out individually while reinforcing Avli’s overall reputation as a leader in Greek dining.
To meet this challenge, we began by crafting a clear and compelling positioning for the Avli brand as a whole. From there, we developed unique identities for each new location, reflecting their individual character and the specific neighborhoods they would serve. This included everything from tailored messaging and branding elements to customized local marketing strategies.
THE RESPONSE
We rolled out a comprehensive strategy that drove awareness and engagement across all three new locations. Through targeted campaigns, community engagement, and consistent brand messaging, we not only built excitement around each launch but also deepened the relationship between Avli and its customers.
The result was a robust and positive reputation that extended beyond just one or two locations—Avli became a beloved name across Chicago, known for delivering a consistently excellent dining experience with a fresh, modern take on Greek cuisine. The success of this expansion solidified Avli’s position as a premier destination, not just in Chicago, but as a brand with national footing.
THE RESULTS
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Coverage for the Lakeshore East opening in publications including Chicago Magazine, Eater Chicago, Modern Luxury, Nation’s Restaurant News, Plate Magazine, Restaurant Hospitality, The Infatuation and more.
Press for Avli Taverna including Chicago Magazine’s “Hot List,” Eater Chicago’s “Most Anticipated Restaurants” and “Hottest Restaurants in Chicago,” Thrillist’s “Best New Openings,” Zagat’s “Most Anticipated Restaurants” and more.
Press for Avli River North including Chicago Magazine’s “Hot List,” Crain’s Chicago Business’ “Hottest Restaurants of the Season,” Departures’ “Where to Eat in Chicago,” Eater Chicago’s “Hottest Restaurants in Chicago,” PureWow’s “Best New Restaurants in Chicago,” USA Today 10 Best’s “Must-Visit Chicago Restaurants” and more.
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Revenue-generating coverage included:
CJPR targeted freelance writer Nicole Schnitzler for a story in the Chicago Tribunecovering the influx of modern Greek restaurants in Chicago as a trend using Avli as a focus
Crain’s Chicago Business listed Avli as some of the best Greek restaurants in and around Chicago.
Well-respected veteran food critic Phil Vettel shared a review of Avli on WGN Radio’s “John Williams Show”
ON DECK...
ON DECK...
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AVLI
Launching a modern Greek culinary revolution in Chicago through positioning, messaging and campaign strategy.
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WORKING WITH THEM HAS BEEN A DREAM FOR A BRAND LIKE US
The team is responsive to questions, open to our ambitious and crazy ideas, and do whatever it takes to help us get the job done. They were integral to our successful launch in Chicago; helping us navigate the media landscape and generate a ton of positive conversations about Imperfect right when we needed them most. They know the market well and navigate the ups and downs of publicity like true seasoned pros. I'd highly recommend working with them!
- Reilly B. | Imperfect Produce
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INSTRUMENTAL IN RAISING OUR HOTELS' VOICE + DRIVING ROI
Caren and the team have been great partners since 2015. Their creativity, actionable approach, organizational skills and both local AND national relationships have been instrumental in raising our properties' brand voice and driving ROI.
- Adam K. | VP of Sales, Marriott International
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WE CONTINUE TO GET THE EXPOSURE WE'VE BEEN NEEDING
Caren and her team have been excellent at helping us get our name out across the Chicagoland area. As a start-up, it has been critical for the business to gain media exposure and Midnight Run has been all over getting us into print and television. We continue to get the exposure we have been needing and those results translate to sales. Caren's team is lovely to work with and very responsive. Highly recommend!
- CD | Founder, Wild Thing Restaurant Group
