CLIENT SPOTLIGHT

MARRIOTT | WELLNESS SERIES

Chicago Hospitality PR Firm

The Chicago Marriott Downtown Magnificent Mile sought to breathe new life into their stunning yet underutilized rooftop event space. Despite its prime location and breathtaking views, the space wasn’t attracting the level of attention and traffic it deserved. The hotel wanted to increase awareness and drive foot traffic, particularly by tapping into a new demographic that would appreciate the unique offerings of the venue.

To achieve this, we partnered closely with the Marriott team to develop a wellness-focused initiative that would resonate with current lifestyle trends and attract the right audience.

We conceptualized a series of rooftop yoga sessions that not only catered to the growing demand for wellness experiences but also leveraged the unique appeal of the rooftop space. The goal was to create an environment that felt both inviting and exclusive, positioning the space as a must-visit destination for both locals and visitors.

THE REQUEST

Chicago Hospitality PR Firm
Chicago Hospitality PR Firm

THE RESPONSE

By combining the allure of wellness with the charm of a rooftop setting, we created an experience that was both talk-worthy and highly shareable on social media. The rooftop yoga sessions quickly became a hit, drawing in sold out crowds who were eager to participate in a serene yet stylish environment.

This initiative not only increased awareness and traffic for the rooftop space but also enhanced the overall brand image of the Chicago Marriott Downtown Magnificent Mile as a forward-thinking destination in the heart of the city.

THE RESULTS

ON DECK...

ON DECK...

  • AVLI

    Launching a modern Greek culinary revolution in Chicago through positioning, messaging and campaign strategy.

    SEE MORE

  • MARRIOTT

    Launching a new wellness series for Marriott to drive awareness, visibility and traffic for their dynamic downtown property.

    SEE MORE

  • HERE HERE MARKET

    Strategy for the national launch of a next-gen marketplace for chef-made packaged goods.

    SEE MORE

  • STUDIO 54 POP-UP

    Driving awareness through a targeted communications campaign for a pop-up immersive experience.

    SEE MORE

  • IMPERFECT FOODS

    Scaling a sustainable grocery business with storytelling and strategic messaging.

    SEE MORE

  • LA JOSIE + SOLAZO

    Executing a growth strategy for a mezcal enthusiast and his modern restaurants.

    SEE MORE

  • INSTRUMENTAL IN RAISING OUR HOTELS' VOICE + DRIVING ROI

    Caren and the team have been great partners since 2015. Their creativity, actionable approach, organizational skills and both local AND national relationships have been instrumental in raising our properties' brand voice and driving ROI.

    - Adam K. | VP of Sales, Marriott International

    WORK WITH US

  • WE CONTINUE TO GET THE EXPOSURE WE'VE BEEN NEEDING

    Caren and her team have been excellent at helping us get our name out across the Chicagoland area. As a start-up, it has been critical for the business to gain media exposure and Midnight Run has been all over getting us into print and television. We continue to get the exposure we have been needing and those results translate to sales. Caren's team is lovely to work with and very responsive. Highly recommend!

    - CD | Founder, Wild Thing Restaurant Group

    WORK WITH US

  • WORKING WITH THEM HAS BEEN A DREAM FOR A BRAND LIKE US

    The team is responsive to questions, open to our ambitious and crazy ideas, and do whatever it takes to help us get the job done. They were integral to our successful launch in Chicago; helping us navigate the media landscape and generate a ton of positive conversations about Imperfect right when we needed them most. They know the market well and navigate the ups and downs of publicity like true seasoned pros. I'd highly recommend working with them! 

    - Reilly B. | Imperfect Produce

    WORK WITH US