CLIENT SPOTLIGHT

STUDIO 54 POP-UP

Chicago Hospitality PR Firm

THE REQUEST

Joy District, a vibrant nightlife venue in Chicago’s River North, was set to host an exciting Studio 54 pop-up, bringing the iconic disco era’s colorful energy and glamour to the heart of the city. The pop-up was designed to capture the essence of NYC’s legendary nightclub and offer guests an unforgettable experience filled with music, fashion, and flair.

With this bold concept, Joy District aimed to generate buzz and ensure a sold-out crowd for all three weekends the pop-up would be available.

To achieve these ambitious goals, we developed a targeted communications campaign specifically designed to capture the attention of Joy District’s ideal audience—those who would be drawn to the nostalgic, high-energy vibe of Studio 54.

Chicago Hospitality PR Firm
Chicago Hospitality PR Firm

THE RESPONSE

Our strategy began with a comprehensive campaign plan that outlined key messaging, target demographics, and a clear timeline to maximize impact. We crafted messaging that highlighted the uniqueness of the event, emphasizing the exclusive, limited-time nature of the pop-up, and its appeal to both disco enthusiasts and those seeking a one-of-a-kind nightlife experience.

Our communications campaign was executed with precision, driving significant awareness both locally and nationally. We secured extensive coverage in local news outlets, ensuring that Chicagoans were well-informed and eager to attend. Additionally, we garnered attention from national media, further amplifying the event’s reach and allure.

The result was a resounding success: all three weekends of the Studio 54 pop-up were sold out, with the event becoming one of the most talked-about experiences in the River North nightlife scene.

THE RESULTS

  • Revenue-generating coverage included:

  • Media coverage in online publications and local news stations resulting in over 116 Million total impressions.

  • The campaign not only filled the venue but also reinforced Joy District’s reputation as a leading destination for innovative and immersive nightlife experiences.

ON DECK...

ON DECK...

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  • WE CONTINUE TO GET THE EXPOSURE WE'VE BEEN NEEDING

    Caren and her team have been excellent at helping us get our name out across the Chicagoland area. As a start-up, it has been critical for the business to gain media exposure and Midnight Run has been all over getting us into print and television. We continue to get the exposure we have been needing and those results translate to sales. Caren's team is lovely to work with and very responsive. Highly recommend!

    - CD | Founder, Wild Thing Restaurant Group

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  • WORKING WITH THEM HAS BEEN A DREAM FOR A BRAND LIKE US

    The team is responsive to questions, open to our ambitious and crazy ideas, and do whatever it takes to help us get the job done. They were integral to our successful launch in Chicago; helping us navigate the media landscape and generate a ton of positive conversations about Imperfect right when we needed them most. They know the market well and navigate the ups and downs of publicity like true seasoned pros. I'd highly recommend working with them! 

    - Reilly B. | Imperfect Produce

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  • INSTRUMENTAL IN RAISING OUR HOTELS' VOICE + DRIVING ROI

    Caren and the team have been great partners since 2015. Their creativity, actionable approach, organizational skills and both local AND national relationships have been instrumental in raising our properties' brand voice and driving ROI.

    - Adam K. | VP of Sales, Marriott International

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