CLIENT SPOTLIGHT

HERE HERE MARKET

Culinary PR Firm

THE REQUEST

Here Here Market, a pioneering platform aimed at connecting chef entrepreneurs with food enthusiasts across the country, was gearing up for its national launch.

Debuting in Chicago, the platform sought to bring the culinary talents of these chefs into homes nationwide, offering a unique and personal food experience. However, to ensure a successful launch and build a strong foundation for future growth, Here Here Market needed to establish credibility among the foodie community and drive significant early traction.

The challenge was to break through in a highly competitive food space where authenticity and innovation are key. To achieve these goals, we began by carefully crafting the brand story for Here Here Market, positioning it as a next-generation concept in the evolving culinary landscape.

Culinary PR Firm
Chicago Hospitality PR Firm

THE RESPONSE

With intentional positioning in-place, we developed an elevated press kit that captured the essence of the brand and its innovative approach. Our strategy then focused on targeting key local and national gift guides, especially during the holiday season, when consumers are most receptive to new and unique gift ideas. In addition, we established strategic partnerships with relevant influencers whose endorsements would rapidly build awareness and credibility, leveraging social media to create buzz and drive engagement.

The launch of Here Here Market in Chicago was met with enthusiasm, thanks to our comprehensive and targeted approach. The platform quickly gained credibility within the foodie community, attracting top culinary talent who were eager to participate. Our efforts in securing placements in gift guides and partnering with influencers paid off, generating significant early traction and driving sales during the critical holiday period.

THE RESULTS

    • National media from top-tier publications including Forbes, GLAMOUR, Real Simple, Refinery29, Tech Crunch, Today.com, Women’s Health and more. 

    • Revenue-generating coverage included:

  • Media coverage was secured in online publications and local news stations resulting in over 327 million total impressions.

  • Our efforts generated initial momentum and set the stage for long-term growth while positioning Here Here Market as a disruptive force in the food industry, known for its commitment to supporting chef entrepreneurs and delivering exceptional culinary experiences to homes across the country.

ON DECK...

ON DECK...

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  • INSTRUMENTAL IN RAISING OUR HOTELS' VOICE + DRIVING ROI

    Caren and the team have been great partners since 2015. Their creativity, actionable approach, organizational skills and both local AND national relationships have been instrumental in raising our properties' brand voice and driving ROI.

    - Adam K. | VP of Sales, Marriott International

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  • WORKING WITH THEM HAS BEEN A DREAM FOR A BRAND LIKE US

    The team is responsive to questions, open to our ambitious and crazy ideas, and do whatever it takes to help us get the job done. They were integral to our successful launch in Chicago; helping us navigate the media landscape and generate a ton of positive conversations about Imperfect right when we needed them most. They know the market well and navigate the ups and downs of publicity like true seasoned pros. I'd highly recommend working with them! 

    - Reilly B. | Imperfect Produce

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  • WE CONTINUE TO GET THE EXPOSURE WE'VE BEEN NEEDING

    Caren and her team have been excellent at helping us get our name out across the Chicagoland area. As a start-up, it has been critical for the business to gain media exposure and Midnight Run has been all over getting us into print and television. We continue to get the exposure we have been needing and those results translate to sales. Caren's team is lovely to work with and very responsive. Highly recommend!

    - CD | Founder, Wild Thing Restaurant Group

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